BOSCH AG car fleet
It all started with a marketing research workshop with me as co-host. BOSCH wanted to establish their strength towards the automotive manufacturers' which they serve as a supplier. With the electric mobility industry on the brink of a remarkable expansion, we have strategically carved out a brand position which can hold against their strong clients like Audi, Mercedes-Benz, Porsche, and more. The message is clear: "We possess the power to do it independently, yet we choose to stand by your side and assist you in accomplishing it."
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To show this ability, BOSCH decided to work with me as an experienced transportation designer and my network of other leading designers. Involvement:
Branding and positioning workshop with C-level executives at BOSCH.
Followed by a long term transportation project over the course of four years.
I led a team of designers at Susslers to design an impressive fleet of over 20 vehicles, each embodying the unmistakable BOSCH character and featuring groundbreaking visionary concepts. Press:
https://us.bosch-press.com/pressportal/us/en/press-release-6272.html
https://techthelead.com/bosch-brings-self-driving-shuttle-pod-at-ces-2019/
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